THE IRWINS CRASH AUSTRALIA ZOO

Written By Ground Agency

Client: Crash Bandicoot

 

Background

How could we capitalise on the nostalgia of Crash for core gamers whilst reaching a new generation with the launch of Crash Bandicoot 4: It’s about time?

Common ground

Upon discovering the Bandicoot is actually native to Australian wildlife, we decided to capitalise on the national popularity of the Irwin family and the nostalgia older fans felt for Steve Irwin.

Playground

Partnering with Australia Zoo we created a mockumentary of the day Crash Bandicoot ‘crashed’ the zoo. 

This content lived across owned, partner, media and talent channels in line with launch.

Ground breaking

Results unavailable due to confidentiality.

 
 
Ground Agency
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