About us
GROUND’s purpose is to create exciting ideas with impact. Drawing deep insights from social, creator and popular culture, we create reasons for people to want to spend time with brands and welcome them into their lives.
We back it up with a deep expertise in delivery across multiple channels and disciplines to ensure the right ideas reach the right people to create the right outcomes.
Clients
PROCESS AND CAPABILITIES
EAR TO THE GROUND
Mining digital and social platforms to identify the content needs, user pain points and brand challenges across the customer experience
Social listening + analytics
Social + digital audit
Creator identification + research
eCommerce website audit
SEO research
COMMON GROUND
The content strategy, plan, platform and conceptual ideas to meet the audiences’ needs in a unique way and deliver on our cultural and commercial objectives
Social & content strategy
Digital, website and eComm strategy
Creative ideation
Creator collaboration
UX strategy + User journey mapping
BREAKING NEW GROUND
Activating, managing and optimising the content experience to incrementally gain ground culturally and commercially
Campaign social & content
Always-on social management
Paid social
Google Ads
Reporting & optimisation
Community management
Creator and content partnerships
Content creation + production
Website + UX design