ENGAGE COLD WAR COLLAB

Client: Call of Duty®

Background

How could we take the launch of Call Of Duty Black Ops Cold War to a more casual audience and cement it as part of the cultural zeitgeist?

Common ground

As we had previously discovered UFC and our audience had a natural overlap but there was a greater desire within sportswear/streetwear space for limited edition swag that wasn’t for sale.

playGround

We partnered with fightwear brand Engage to create an exclusive (world-first) limited edition fightwear and accessories capsule collection showcased by UFC Champions Israel Adesanya, Alex Volkanovski, Brad Riddell, Kai Kara-France and Carlos Ulberg. 

Playing into the HYPEBEAST mentality, the limited edition drop was super exclusive and not-for-sale – featuring both fightwear (on) and streetwear (off) items, available to consumers only via a public ballot limited to x 25 winners.

Ground breaking

Results unavailable due to confidentiality.